Case study / Columbus Direct

Skills used

  • HTML, SASS & Javascript
  • Front end dev of quote process
  • UI design
Columbus UK homepage
A screenshot of Columbus UK


Columbus Direct is one of the UK's largest insurance providers. They recently embarked on a full rebrand including making both the brochureware and purchase process responsive from end to end.


I worked with the designers from the agency Designate and the backend developers in the Collinson group to build the front end of the site, and to ensure that the design was implemented consistently throughout.

Wireframes and UX

As part of moving from a single product company selling only travel insurance to a multi line one selling home insurance, life insurance and income protection I redesigned the homepage to accommodate this new focus.

A screen shot of a wireframe
A screenshot of Columbus UK

A friendly tweet!

Finally, here's a tweet from a user who liked using the site, although I thought the fact that she had to emphasise 'really' was pretty funny!

The kind words of a happy user.